Effect of User Control on Customer Emotional Value in M-Marketing and M-Commerce Context

By: Material type: TextTextPublication details: Ahmedabad Institute of Management, Nirma University 2021Description: 88p Thesis with CD and 56p SynopsisDDC classification:
  • 01 658.812 NAI
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Thesis advisory committee:
Guide: Dr. Ashwini K. Awasthi
DPM Chair Person: Dr. Samik Shome
Mr. Vinod V. Nair [Roll Number: 12EXTDPM26]

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