Doing Semiotics: A Research Guide for Marketers at the Edge of Culture by Laura R. Oswald

By: Oswald, Laura RMaterial type: TextTextPublication details: Oxford Oxford University Press 2020Description: 240pISBN: 9780198862116Subject(s): Ethnology - MethodologyDDC classification: 658.827
List(s) this item appears in: New Arrivals
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.827 OSW (Browse shelf(Opens below)) Available M0043465
Total holds: 0

1:Brand Equity and Semiotics
2:Strategic Semiotics
3:Design Strategy
4:Consumer Semiotics
5:Semiotic Ethnography

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