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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture by Laura R. Oswald

By: Oswald, Laura R Material type: Text

TextPublication details: Oxford Oxford University Press 2020Description: 240pISBN: 9780198862116Subject(s): Ethnology - MethodologyDDC classification: 658.827

List(s) this item appears in: New Arrivals

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Institute of Management	General	658.827 OSW (Browse shelf(Opens below))	Available		M0043465

Total holds: 0

1:Brand Equity and Semiotics
2:Strategic Semiotics
3:Design Strategy
4:Consumer Semiotics
5:Semiotic Ethnography

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