24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers

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Material type: Text

TextPublication details: New Delhi Response Books 2001Description: 111pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Notes	Barcode
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 KAP (Browse shelf(Opens below))	Withdrawn	unutilized / Outdated	M12442
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 KAP (Browse shelf(Opens below))	Available		M12446
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 KAP (Browse shelf(Opens below))	Available		M12445

Total holds: 0

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Previous	658.827 KAP Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	658.827 KAP The New Strategic Brand Management: Advanced Insights and Strategic Thinking	658.827 KAP Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare	658.827 KAP 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers	658.827 KAP 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers	658.827 KEL Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management	658.827 KEL Strategic Brand Management: Building, Measuring and Managing Brand Equity	Next

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