Adding Value to Marketing: The Role of Marketing in Today's Profit-Driven Organization

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Material type: Text

TextPublication details: London Kogan Page Limited 1998Description: 200pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 DOY (Browse shelf(Opens below))	Available		M12432

Total holds: 0

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Previous	658.8 DIW Marketing Management	658.8 DOL Marketing Management Cases	658.8 DOW The Art and Science of Marketing: Marketing for Marketing Managers	658.8 DOY Adding Value to Marketing: The Role of Marketing in Today's Profit-Driven Organization	658.8 DOY Marketing Management and Strategy	658.8 DOY Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value	658.8 DUB Marketing Management: A Value-Creation Process	Next

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