The Advertiser's Handbook for Budget Determination

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Material type: Text

TextPublication details: New York Macmillan Publishing Co. 1988Description: 235pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1115 BRO (Browse shelf(Opens below))	Available		M01028

Total holds: 0

Previous								Next
Previous	659.111 SIS Advertising Media Planning	659.111 STE Truth, Lies and Advertising: The Art of Account Planning	659.111 TRO The New Positioning: The Latest on the World's # 1 Business Strategy	659.1115 BRO The Advertiser's Handbook for Budget Determination	659.1116 BOO Fundamentals of Copy and Layout	659.115 BRO The Advertising Budget: The Advertiser's Guide to Budget Determination	659.12 ARM The Persona Principle: How to Succeed in Business with Image-Marketing	Next

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