Advertising Media Planning

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Material type: Text

TextPublication details: New York McGraw-Hill, Inc. 2002Edition: 6th edDescription: 445pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.111 SIS (Browse shelf(Opens below))	Available		M14853

Total holds: 0

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Previous	659.111 RIJ European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe	659.111 RIJ European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe	659.111 SCH Essentials of Advertising Strategy	659.111 SIS Advertising Media Planning	659.111 STE Truth, Lies and Advertising: The Art of Account Planning	659.111 TRO The New Positioning: The Latest on the World's # 1 Business Strategy	659.1115 BRO The Advertiser's Handbook for Budget Determination	Next

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