Advertising Research: Theory and Practice

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Material type: Text

TextPublication details: New Jersey Prentice-Hall, Inc. 1997Description: 695pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 DAV (Browse shelf(Opens below))	Available		M04693
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 DAV (Browse shelf(Opens below))	Available		M04354

Total holds: 0

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Previous	659.1 CLO Integrated Advertising, Promotion and Marketing Communications	659.1 CLO Integrated Advertising, Promotion and Marketing Communications	659.1 COO The Discourse of Advertising	659.1 DAV Advertising Research: Theory and Practice	659.1 DEA How to Advertise: A Handbook For Small Business	659.1 DEN The Advertising Handbook: Making a Big Impact with Small Budget	659.1 DIW Advertising Management	Next

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