Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising

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Material type: Text

TextPublication details: New Jersey Prentice-Hall, Inc. 1994Edition: 2nd edDescription: 570pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 MOO (Browse shelf(Opens below))	Available		M05773

Total holds: 0

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Previous	659.1 MAT Advertising Management	659.1 MAT The Deviant's Advantage: How Fringe Ideas Create Mass Markets	659.1 MOH Advertising Management: Concepts and Cases	659.1 MOO Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising	659.1 MOR Creative Advertising: Theory and Practice	659.1 MUR Advertising: An IMC Perspective	659.1 NEL The New Road to Successful Advertising: How to Integrate Image and Response	Next

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