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Analyzing Sales Promotion: How to Profit from the Power of Promotion Marketing

By: Contributor(s): Material type: TextTextPublication details: New Delhi Vision Books 1995Description: 226pISBN:
  • 9788170941897
Subject(s): DDC classification:
  • 658.81 TOT
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Holdings
Item type Current library Item location Collection Call number Status Notes Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.81 TOT (Browse shelf(Opens below)) Withdrawn M0026835
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.81 TOT (Browse shelf(Opens below)) Available unutilized / Outdated M0026834
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.81 TOT (Browse shelf(Opens below)) Available M01920
Total holds: 0

Sales Promotion Audiences; Consumer Sales Promotion; Trade Promotion; Price Promotion; Interest Promotion; Sales Promotion Strategy; Analysis Fundamentals; Consumer Response; Manufacturer Controlled Strategy; Retailer Strategy; Analysis Tehcniques for Disaggregate Data - Aggregrate Data; Principles of Promotion Analysis

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