And the Clients Went Wild: How Savvy Professionals Win All the Business They Want by Maribeth Kuzmeski

By: Kuzmeski, MaribethMaterial type: TextTextPublication details: New Jersey John Wiley & Sons Inc. 2010Description: 270pISBN: 9780470601761Subject(s): Customer Service | MarketingDDC classification: 658.812
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Book Book Institute of Management
General 658.812 KUZ (Browse shelf(Opens below)) Available M0027444
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Executive Summary: The 5 Core Principles for Turning Clients and Prospects Into Raving Fans.
1st Principle- What Are YOU Doing that No One Else is Doing? Build Client Delight Through Your Differentiation.
2nd Principle- Focus Your Marketing on Benefits, Results and a Call to Action: What's Really In It For Them.
3rd Principle- Go Viral! Create Memorable Impactful Messaging Worthy of a Pass-Along.
4th Principle- Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Message Fast.
5th Principle- The Critical Importance of Execution in Your Game Plan: Good Execution is Better than Good Strategy.
THE PLAYBOOK: Online and Traditional Marketing Techniques.
Create a Playbook That Fits Your Business and Your Personality: Design Your Own Marketing Action Plan.
Build A Brand Identity On Shoestring Budget: Spending Time Effectively Can Be Worth More Than Money.
Find Your Niche: Corner the Market One Segment at a Time!
Techniques for Creating a Memorable Experience: Give 'em Something to Talk About!
Your Best Prospects Come From Referrals - Scripts and Strategies for Increasing Your Introductions to Others.
My Website is WORKING! Turn a Bland Site and Your Internet Presence into a Money-Maker.
Social Media: Effective Strategies that DON'T Consume all of Your Time.
Permission Based Marketing: Strategies for Successful Email and E-Newsletters.
Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy.
Direct Mail: Simple Principles for Gaining Sales from Good Old- Fashioned Mail.
Events and Seminars: Creating Buzz and Sales through Group Presentations.
Media Methods To Gain Celebrity Status: Take advantage of hot topics, timely events and unique twists to attract attention.
Special Tactics for Financial Advisors: 10 Specific Strategies Working Today

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