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The Art and Science of Interpreting Market Research Evidence
Material type:
TextPublication details: Chichester John Wiley and Sons 2004Description: 236pISBN: - 9780470844243
- 658.83 SMI
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.83 SMI (Browse shelf(Opens below)) | Available | M0018056 |
Total holds: 0
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| 658.83 SAY Qualitative Methods for Marketplace Research | 658.83 SHA Marketing Research: Concepts and Practices in India | 658.83 SIV The Essentials of Marketing Research | 658.83 SMI The Art and Science of Interpreting Market Research Evidence | 658.83 STE The Marketing Research Guide | 658.83 SUD Marketing Research: A Problem Solving Approach | 658.83 TUL Marketing Research: Measurement and Method |
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