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Asian Brand Strategy: How Asia Builds Strong Brands
Material type:
TextPublication details: New York Palgrave Macmillan 2005Description: 254pISBN: - 9781403992796
- 658.827 ROL
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.827 ROL (Browse shelf(Opens below)) | Available | M0019794 |
Total holds: 0
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| 658.827 RIE The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival | 658.827 RIV The Making of a Name | 658.827 ROB Lovemarks: The Future Beyond Brands | 658.827 ROL Asian Brand Strategy: How Asia Builds Strong Brands | 658.827 RYA Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation | 658.827 SAG Brand Management | 658.827 SAL Buzz: Harness the Power of Influence and Create Demand |
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