Boomer Marketing: Selling to a Recession Resistant Market

By:

Chaston, Ian

Material type: Text

TextPublication details: Oxon Routledge 2009Description: 265pISBN:

9780415489638

Subject(s):

Market Segmentation
Taregt Marketing

DDC classification:

658.804 CHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.804 CHA (Browse shelf(Opens below))	Available		M0027039

Total holds: 0

Financially attractive markets Opportunity research Market assessment Internal capability Customer identification Strategy Innovation Promotion Pricing and distribution Health and beauty B2B marketing 21st Century 'Es'

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