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Brand Positioning: Strategies for Competitive Advantage

By:

Sengupta, Subroto

Material type: Text

Text

TextPublication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1990Description: 299pISBN:

9780074624012

Subject(s):

Brand

DDC classification:

658.827 SEN

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Holdings ( 4 )
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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 SEN (Browse shelf(Opens below))	Available			M12560
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 SEN (Browse shelf(Opens below))	Available			M00724
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 SEN (Browse shelf(Opens below))	Withdrawn	unutilized / Outdated		M01220
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.827 SEN (Browse shelf(Opens below))	Not For Loan			M01221

Total holds: 0

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Previous	658.827 KAP Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	658.827 KAP Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity	658.827 PAR FCB-ULKA Brand Building Advertising: Concepts and Cases	658.827 SEN Brand Positioning: Strategies for Competitive Advantage	658.827 SUP Superbrands: An Insight into 101 of India's Strongest Brands Vol. - 1	658.827 SUP Superbrands: An Insight into Some of India's Strongest Consumer Brands Vol. 2	658.827 WOR The World of Symbols/Logos and Trandemarks in India	Next

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