Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market

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Material type: Text

TextPublication details: New York John Wiley & Sons (Asia) Pvt. Ltd. 2000Description: 261pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827095 TEM (Browse shelf(Opens below))	Available		M09547

Total holds: 0

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Previous	658.827 YES Integrated Marketing Communications 1999-2000	658.827 YES Integrated Marketing Communications: The Holistic Approach	658.827 YES Integrated Marketing Communications: The Holistic Approach	658.827095 TEM Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market	658.8270954 KAN Branding India: An Incredible Story	658.828 DEM The Brand Who Cried "Wolf": Deliver on Your Company's Promise and Create Customers for Life	658.83 AAK Marketing Research	Next

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