Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group

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TextPublication details: New York John Wiley & Sons, Inc. 2000Description: 227pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 BRE (Browse shelf(Opens below))	Available		M12585

Total holds: 0

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Previous	658.8 BOY Marketing Management: A Strategic Approach with a Global Orientation	658.8 BRA Brands Consumers, Symbols and Research	658.8 BRA Principles of Marketing	658.8 BRE Breaking Compromises: Opportunities for Action in Consumer Markets from the Boston Consulting Group	658.8 BRE Cases in Marketing Management	658.8 BRE New Product Development and Delivery: Ensuring Successful Products Through Integrated Process Management	658.8 BRO Marketing: The Retro Revolution	Next

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