Buzz: Real Life Lessons in World-of-Mouth Marketing

By:

Rosen, Emanuel

Material type: Text

TextPublication details: London Profile Books Ltd. 2010Description: 360pISBN:

9781846682483

Subject(s):

DDC classification:

658.8 ROS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 ROS (Browse shelf(Opens below))	Available		M0026540

Total holds: 0

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Previous	658.8 RIE Focus: The Future of Your Company Depends on it	658.8 RIE Marketing Warfare	658.8 RIF Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke The Rules and Made it Big	658.8 ROS Buzz: Real Life Lessons in World-of-Mouth Marketing	658.8 ROW Digital Marketing: Using New Technologies to get Closer to your Customers	658.8 ROW Successful Marketing: Get Brilliant Results Fast	658.8 RUG Cross-Cultural Marketing	Next

1. Trigger
2. I Haven't Read this Book, but
3. The New Buzz
4. Why Is Buzz on the Rise
5. Can Buzz be Measured
6. Insight and Buzz
7. Why We Talk
8. Hubs
9. It's a Small World. So What?
10. How Buzz Spreads
11. Contagious Products
12. Accelerating Natural Contagion
13. The Envelope and the Line
14. Active Seeding
15. Story
16. Give Us Something to Talk About
17. The Power of Participation
18. Uneven Distribution
19. More of a Cafe than a Subway Station
20. The Wall Street Journal and the Lingerie Business
21. Does Madison Avenue Still Matter?
22. Buzz in Distribution Channels
23. Putting It Together
24. Buzz Workshop

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