Conceptual Issues in Consumer Behaviour: The Indian Context

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Material type: Text

TextPublication details: India Pearson Education Asia Pte. Ltd. 2003Description: 323pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 KUM (Browse shelf(Opens below))	Available		M15490

Total holds: 0

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Previous	658.8342 JOH Household Behaviour: Consumption, Income and Wealth	658.8342 KAR Consumer Behavior and Managerial Decision Making	658.8342 KHA Consumer Behaviour	658.8342 KUM Conceptual Issues in Consumer Behaviour: The Indian Context	658.8342 LEE The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset	658.8342 LEM Being the Shopper: Understanding the Buyer's Choice	658.8342 LIN Shopper, Buyer and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications	Next

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