Consumer Behavior: Implications for Marketing Strategy

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Material type: Text

TextPublication details: Boston Irwin 1995Edition: 6th edDescription: 649pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 HAW (Browse shelf(Opens below))	Available		M04746

Total holds: 0

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Previous	658.8342 GAU Consumer Behaviour: Text and Cases	658.8342 GLO Global Consumer Behavior	658.8342 GUP Consumer Behavior: Dynamics of Building Brand Equity	658.8342 HAW Consumer Behavior: Implications for Marketing Strategy	658.8342 HOY Consumer Behavior	658.8342 HOY Consumer Behavior	658.8342 IND The Indian Consumer: A Changing Profile	Next

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