Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

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Material type: Text

TextPublication details: New Jersey Prentice-Hall, Inc. 2002Description: 336pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 WIN (Browse shelf(Opens below))	Available		M14797

Total holds: 0

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Previous	658.802 WIL New Directions in Marketing	658.802 WIL Strategic Marketing Management: Planning, Implementation and Control	658.802 WIL Strategic Marketing Management: Planning, Implementation and Control	658.802 WIN Convergence Marketing: Strategies for Reaching the New Hybrid Consumer	658.802 WOO Market - Driven Thinking: Achieving Contextual Intelligence	658.802 XAV Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage	658.802 XAV Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage	Next

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