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Do-It-Yourself Advertising
Material type:
TextPublication details: New York American Management Association 1992Description: 250pISBN: - 9780814477434
- 659.1 RAM
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 659.1 RAM (Browse shelf(Opens below)) | Available | M08403 |
Total holds: 0
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| 659.1 PRA The Practice of Advertising | 659.1 QUE Cases in Advertising and Promotion Management | 659.1 RAD Radio as an Advertising Medium: Riding the Wave | 659.1 RAM Do-It-Yourself Advertising | 659.1 REI Reinventing Advertising: The New Reality | 659.1 RIE The Fall of Advertising and The Rise of PR | 659.1 RIE Positioning: The Battle for Your Mind |
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