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Eating the Big Fish: How Challenger Brands can Compete Against Brand Leaders by Adam Morgan

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BookPublisher: New York John Wiley & Sons, Inc. 1999Description: 286p.ISBN: 9780471242093.DDC classification: 658.827

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Institute of Management	General	658.827 MOR (Browse shelf)	Available		M09616

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