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The Essentials of Marketing Research by Lawrence Siver, Robert Stevens, Bruce Wrenn and David Loudon

By: Siver, Lawrence.
Contributor(s): Wrenn, Bruce | Loudon, David | Stevens, Robert.
Material type: materialTypeLabelBookPublisher: London Routledge Taylor & Francis Group 2013Edition: 3rd ed.Description: 362p.ISBN: 9780415899284.Subject(s): Marketing Research | Marketing research - Case studiesDDC classification: 658.83
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