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Exploring Entrepreneurship: Practices and Perspectives

By: Contributor(s): Material type: TextTextPublication details: Oxford Oxford University Press 2011Description: 431pISBN:
  • 9780199211555
Subject(s): DDC classification:
  • 658.022 BLU
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1. Introduction: the many faces of entrepreneurship Part One: Entrepreneurship in Practice 2. Visions: creating new ventures 3. Opportunities: nurturing creativity and innovation 4. People: leading teams and networks 5. Markets: understanding customers and competitors 6. Processes: controlling operations and technologies 7. Accounts: interpreting financial performance 8. Finances: raising capital for new ventures 9. Reflections: learning from entrepreneurs Part Two: Entrepreneurship in Perspective 10. Perspectives on entrepreneurship: an overview 11. Economic perspectives: influences and impacts 12. Individual perspectives: beyond the "heroic" entrepreneur 13. Social perspectives: understanding people and places 14. Historical perspectives: the "long view" 15. Political perspectives: from policy to practice

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