The Fundamentals of Advertising

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Material type: Text

TextPublication details: Oxford Butterworth-Heinemann Ltd. 1999Edition: 2nd edDescription: 384pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659 WIL (Browse shelf(Opens below))	Available		M08898

Total holds: 0

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Previous	659 REI High Visibility: The Making and Marketing of Professionals into Celebrities	659 ROM How to Advertise: What Works, What Doesn't - and Why	659 ROS How to Win Campaigns: 100 Steps to Success	659 WIL The Fundamentals of Advertising	659 YUD 6 Step to Free Publicity: And Dozens of Other ways to Win Free Media Attention for You or Your Business	659 YUD 6 Steps to Free Publicity	659.1 AAK Advertising Management	Next

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