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The Handbook of Brand Management
Material type:
TextSeries: Economist BooksPublication details: New York Addison - Wesley Publishing Company 1992Description: 259pISBN: - 9780201632798
- 658.827 ARN
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.827 ARN (Browse shelf(Opens below)) | Checked out | 09/01/2007 | M05783 |
Total holds: 0
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| 658.827 ADA Brand Simple: How the Best Brands Keep it Simple and Succeed | 658.827 AMU Amul's India: Based on 50 Years of Amul Advertising | 658.827 ANH Brand New Justice: The Upside of Global Branding | 658.827 ARN The Handbook of Brand Management | 658.827 ARV Brands - Meaning and Value in Media Culture | 658.827 ATK The Culting of Brands: When Customers Become True Believers | 658.827 BAT Asian Branding: A Great way to Fly |
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