How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

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TextPublication details: New York Palgrave Macmillan 2007Description: 233pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.111 DRU (Browse shelf(Opens below))	Available		M0023823

Total holds: 0

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Previous	659.1092 CRU The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century	659.1092 RAJ Courage, My Companion: A Candid Autobiography	659.111 BOG Strategy in Advertising: Matching, Media and Messages to Markets and Motivations	659.111 DRU How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising	659.111 GAU Media, Gender and Identity: An Introduction	659.111 HOW How to Plan Advertising	659.111 RIJ European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe	Next

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