How to Market Books: The Essential Guide to Maximizing Profit and Exploiting all Channels to Market
Material type:
TextPublication details: London Kogan Page Limited 2008Description: 324pISBN: - 9780749454715
- 658.85 BAV
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.85 BAV (Browse shelf(Opens below)) | Available | M0025586 |
Foreword / Martin Neild -- 1. Marketing in publishing: what it means and what is involved -- 2. 'The medium is the message': how to reach the market and different types of promotional format -- 3. Techniques for writing effective copy -- 4. The layout and dissemination of marketing materials -- 5. Direct marketing -- 6. Using the internet to sell -- 7. 'Free' advertising -- 8. Organizing advertising and promotions -- 9. Organizing events -- 10. The bottom line: how to look after a marketing budget -- 11. Approaching specific interest markets -- App. Useful contacts for further information.
There are no comments on this title.