How to Produce Successful Advertising: A Guide to Strategy Planning and Targeting

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Material type: Text

TextPublication details: London Kogan Page Limited 1998Edition: 2nd edDescription: 166pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 FAR (Browse shelf(Opens below))	Available		M12411

Total holds: 0

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Previous	659.1 EAR Welcome to the Creative Age: Bananas, Business and the Death of Marketing	659.1 FAR The Advertising Agency Audit: A Three-Part Guide to Auditing Your Advertising Agency, Evaluating New Agencies and Establishing Effective In-House Disciplines	659.1 FAR How to Produce Successful Advertising	659.1 FAR How to Produce Successful Advertising: A Guide to Strategy Planning and Targeting	659.1 FLE How to Capture the Advertising High Ground	659.1 FOW Advertising and Popular Culture	659.1 GAR And Now a Few Words From Me: Advertising's Leading Critic Lays Down The Law, Once and For All	Next

Marketing in Action Series

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