Iconoclast: A Neuroscientist Reveals How to Think Differently

By:

Berns, Gregory

Material type: Text

TextPublication details: Boston Harvard Business School Publishing Corporation 2010Description: 250pISBN:

9781422133309

Subject(s):

DDC classification:

612.8 BER

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	612.8 BER (Browse shelf(Opens below))	Available		M0026520

Total holds: 0

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Previous	612.044 BAT Physique, Fitness and Performance	612.68 BOV Immortality: How Science is Extending Your Life Span - And Changing the World	612.76 JOH Know Your Mind: Understanding and Mastering	612.8 BER Iconoclast: A Neuroscientist Reveals How to Think Differently	612.8 YOU The Chemistry Between Us: Love, Sex and the Science of Attraction	612.8072 HAR The Design of Experiments in Neuroscience	612.82 NEL The Harvard Medical School Guide to Achieving Optimal Memory	Next

Introduction: Doing What Can't Be Done /Howard Armstrong 1. Through the Eye of an Iconoclast /Dale Chihuly, Paul Lauierbur and Nolan Bushnell 2. From Perception to Imagination /Walt Disney, Florence Nightingale, Branch Rickey and Kary Mullis 3. Fear - The Inhibitor of Action /Jackie Robinson, Dixie Chicks, Computer Associates and Rite-Solutions 4. How Fear Distorts Perception / NASA /Richard Feynman, Solomon Asch and Martin Luther King Jr. 5. Why the Fear of Failure Makes People Risk Averse /David Dreman, Bill Miller and Henry Ford 6. Brain Circuits for Social Networking /Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds and Warren Buffett 7. Private Spaceflight - A Case Study of Iconoclasts Working Together /Burt Rutan, Richard Branson, Peter Diamandis and Rick Homans 8. When Iconoclast Becomes Icon /Arthur Jones, Jonas Salk and Steve Jobs Appendix. The Iconoclast's Pharmacopeia.

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