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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Material type:
TextPublication details: New York Springer-Verlag 2003Description: 252pISBN: - 9781590591048
- 650.11 CHA
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 7th Floor Reading Zone | General | 650.11 CHA (Browse shelf(Opens below)) | Available | M16242 |
Total holds: 0
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| 650.11 CAS Casey's Law | 650.11 CAU End of the Line: The Rise and Fall of AT & T | 650.11 CHA ACC: A Corporate SAGA | 650.11 CHA In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters | 650.11 CHA Managing Upside Down: The Seven Intentions of Values-Centered Leadership | 650.11 CHO The Ice Cream Maker | 650.11 CLA Business Success: Through Service Excellence |
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