Luxury Brand Management: A World of Privilege

By:

Chevalier, Michel

Contributor(s):

Mazzalovo, Gerald

Material type: Text

TextPublication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2012Edition: 2nd edDescription: 316pISBN:

9781118171769

Subject(s):

Brand Management

DDC classification:

658.827 CHE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 CHE (Browse shelf(Opens below))	Available		M0028772

Total holds: 0

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Contents Ch. 1 Specificities of the luxury industry -- Ch. 2 Major luxury sectors -- Ch. 3 The power of the luxury brand -- Ch. 4 Brand lifecycle -- Ch. 5 The luxury client -- Ch. 6 Brand identity -- Ch. 7 Managing creation -- Ch. 8 Communication -- Ch. 9 International distribution -- Ch. 10 Retailing -- Ch. 11 Logistics and licensing -- Ch. 12 The brand audit.

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