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The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century

By:

Cruikshank, Jeffrey L

Contributor(s):

Schultz, Arthur W

Material type: Text

Text

TextPublication details: Boston Harvard Business School Publishing Corporation 2010Description: 435pISBN:

9781591393085

Subject(s):

DDC classification:

659.1092 CRU

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1092 CRU (Browse shelf(Opens below))	Available		M0026715

Total holds: 0

Browsing Institute of Management shelves, Collection: General Close shelf browser (Hides shelf browser)

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Previous	659.1042 JHA The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society	659.1042 MES Visual Persuasion: The Role of Images in Advertising	659.1072 MOR Using Qualitative Research in Advertising: Strategies, Techniques and Applications	659.1092 CRU The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century	659.1092 RAJ Courage, My Companion: A Candid Autobiography	659.111 BOG Strategy in Advertising: Matching, Media and Messages to Markets and Motivations	659.111 DRU How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising	Next

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