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Managing Brand Equity: Capitalizing on the Value of a Brand Name

By: Material type: TextTextPublication details: New York The Free Press 1991Description: 299pISBN:
  • 9780029001011
DDC classification:
  • 658.827 AAK
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.827 AAK (Browse shelf(Opens below)) Available M03979
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.827 AAK (Browse shelf(Opens below)) Available M03846
Reference Book Reference Book NIMA Knowledge Centre 6th Floor Silence Zone Reference 658.827 AAK (Browse shelf(Opens below)) Not For Loan M03188
Total holds: 0

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