Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Material type: Text

TextPublication details: New York The Free Press 1991Description: 299pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Barcode
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 AAK (Browse shelf(Opens below))	Available	M03979
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 AAK (Browse shelf(Opens below))	Available	M03846
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.827 AAK (Browse shelf(Opens below))	Not For Loan	M03188

Total holds: 0

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Previous	658.818 MAR Market Forecasts and Indicators 1997 - 2007 The Epochal Decade: Scanning The Emerging Market of India	658.818 MAR Market Forecasts and Indicators 2002 - 2012 The Explosive Decade: Scanning The Emerging Market of India	658.82 KON Sales Promotion Design: A Collection of Award Winning Campaigns	658.827 AAK Managing Brand Equity: Capitalizing on the Value of a Brand Name	658.827 AAK Building Strong Brands	658.827 BRA Brand Management Vol. 1	658.827 BRA Brand Management Vol. 2	Next

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