Managing Customers as Investments: The Strategies Value of Customers in the Long Run

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TextPublication details: New York Wharton School Publishing 2005Description: 205pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 GUP (Browse shelf(Opens below))	Available		M0020062

Total holds: 0

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Previous	658.802 GON Services Marketing: Strategic Approach	658.802 GOU Creating the Strategy: Winning and Keeping Customers in B2B Markets	658.802 GUM How To Really Create a Successful Marketing Plan	658.802 GUP Managing Customers as Investments: The Strategies Value of Customers in the Long Run	658.802 HAN Handbook of Niche Marketing: Principles and Practice	658.802 HAR Harvard Business Review on Reinventing Your Marketing	658.802 HAT Marketing Plans with a Winning Edge	Next

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