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Managing Indian Brands: Marketing Concepts and Strategies
Material type:
TextPublication details: New Delhi Vikas Publishing House Pvt. Ltd. 2001Description: 487pISBN: - 9788125909378
- 658.827 KUM
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.827 KUM (Browse shelf(Opens below)) | Available | M12045 |
Total holds: 0
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| 658.827 KOT B2B Brand Management: with the Cooperation of Ines Michi | 658.827 KOT Ingredient Branding: Making the Invisible Visible | 658.827 KUM Brand Management: Text and Cases | 658.827 KUM Managing Indian Brands: Marketing Concepts and Strategies | 658.827 KUM Managing Indian Brands: Marketing Concepts and Strategies | 658.827 KUM Private Label Strategy: How to Meet the Store Brand Challenge | 658.827 LAG Marketing: Broadening the Horizons |
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