The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business

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Material type: Text

TextPublication details: United Kingdom John Wiley & Sons, Ltd. 2011Description: 494pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 YOU (Browse shelf(Opens below))	Available		M0028779

Total holds: 0

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Previous	658.8 XAV Marketing in the New Millennium: 36 Trends that will Change Business and Marketing	658.8 YAD Creative Marketing Communications: A Guide to Planning, Skills and Techniques	658.8 YES Marketing Communications Strategy 1998-99	658.8 YOU The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business	658.8 ZIK The Power of Marketing: Creating and Keeping Customers in an E-Commerce World	658.8001 HUN Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory	658.8001 SHA Neuromarketing: A Peep into Customers' Minds	Next

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