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Marketing: A Behavioural Analysis
Material type:
TextPublication details: New York McGraw-Hill Book Company 1985Edition: 2nd edDescription: 328pISBN: - 9780070841505
- 658.8342 CHI
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8342 CHI (Browse shelf(Opens below)) | Available | M07692 |
Total holds: 0
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| 658.8342 CAS Cases in Consumer Behaviour | 658.8342 CAT Socio-Lifestyle Marketing: The New Science of Identifying, Classifying and Targeting Consumers Worldwide | 658.8342 CHA Emotion and Reason in Consumer Behavior | 658.8342 CHI Marketing: A Behavioural Analysis | 658.8342 CON Consumer Behavior | 658.8342 CON Consumer Behavior | 658.8342 CON Consumer Behavior: Implications for Marketing Strategies |
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