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Marketing Management by Biplab S. Bose

By: Bose, Biplab S.
Material type: materialTypeLabelBookPublisher: Delhi Himalaya Publishing House 2010Edition: 3rd ed.Description: 792p.ISBN: 9788184883008.Subject(s): MarketingDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.8 BOS (Browse shelf) Available M0027257
Total holds: 0

Role of Marketing and its Relevance Marketing System? Tasks and Philosophies Marketing Process and Marketing Environment Consumer Psychology and Buying Behaviour Organization and Industrial Buying Behaviour Market Segmentation and Target Marketing Sales Forecasting Marketing Planning Product Life Cycle Strategy Competitive Marketing Strategies Product Planning Decision Brand Management Packaging Management New Product Development Strategy Pricing Decisions Advertising Management Sales Promotion and Sponsorship Distribution Management Physical Distribution Retail Management Marketing Organization Marketing Research and Marketing Information Systems Personal Selling and Salesmanship Sales Force Management Marketing Controls International Marketing Marketing of Services Rural Marketing Direct Marketing Quality Management in Marketing Strategy Managing Customer Satisfaction Insurance Marketing Online or Internet Marketing Bank Marketing

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