Marketing Management: Text and Cases

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Material type: Text

TextPublication details: New Delhi Atlantic Publishers and Distributors 2005Description: 373pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 LOU (Browse shelf(Opens below))	Available		M0020500

Total holds: 0

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Previous	658.8 LIL Marketing Models	658.8 LOC Gonzo Marketing: Winning through Worst Practices	658.8 LOD Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company	658.8 LOU Marketing Management: Text and Cases	658.8 LOW Marketplace Masters: How Professional Service Firms Compete to Win	658.8 LUS The Service -Dominant Logic Marketing: Dialog, Debate and Directions	658.8 MAH The 86 % Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century	Next

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