Marketing Research: A Problem Solving Approach by Seymour Sudman and Edward Blair
By: Sudman, Seymour.
Contributor(s): Blair, Edward.
Material type:
BookPublisher: New York McGraw-Hill, Inc. 1998Description: 737p.ISBN: 9780071158626.DDC classification: 658.83
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book
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Institute of Management | General | 658.83 SUD (Browse shelf) | Available | M06570 |
Total holds: 0
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| 658.83 SIV The Essentials of Marketing Research | 658.83 SMI The Art and Science of Interpreting Market Research Evidence | 658.83 STE The Marketing Research Guide | 658.83 SUD Marketing Research: A Problem Solving Approach | 658.83 TUL Marketing Research: Measurement and Method | 658.83 WAR Developing Advertising with Qualitative Market Research | 658.83 ZIK Essentials of Marketing Research |
MC0102
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