Marketing Strategy: Customer and Competition

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Material type: Text

TextPublication details: New York The Free Press 1998Edition: 2nd edDescription: 216pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 SCH (Browse shelf(Opens below))	Available		M06849

Total holds: 0

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Previous	658.802 SAM Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority	658.802 SCE Scenarios in Marketing: From Vision to Decision	658.802 SCH The Marketing Game: How the World' Best Companies Play to Win	658.802 SCH Marketing Strategy: Customer and Competition	658.802 SHA Strategic Marketing: Text and Cases	658.802 SMA Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches	658.802 SMI Strategic Marketing Communications: New Ways to Build and Integrate Communications	Next

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