Marketing the Unknown: Developing Market Strategies for Technical Innovations

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Material type: Text

TextPublication details: New York John Wiley & Sons, Inc. 1999Description: 240pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	655.8 MIL (Browse shelf(Opens below))	Available		M11445

Total holds: 0

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Previous	655.54 ARC Managing High-Technology Programs and Projects	655.54 HAR Harvard Business Review on Managing High-Tech Industries	655.54 ROH Bandwagon Effects in High - Technology Industries	655.8 MIL Marketing the Unknown: Developing Market Strategies for Technical Innovations	655.812 PEP Enterprise One - To - One: Tools for Building Unbreakable Customer Relationships in the Interactive Age	655.84 WIN Digital Marketing: Global Strategies from The World's Leading Experts	655.848 OHM The Borderless World: Power and Strategy in the Global Marketplace	Next

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