Marketing Today: Successes, Failures and Turnarounds

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Material type: Text

TextPublication details: New Jersey Prentice-Hall, Inc. 1987Description: 220pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 CLA (Browse shelf(Opens below))	Available		M03099

Total holds: 0

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Previous	658.8 CHU Marketing Principles and Practice	658.8 CLA Marketing Myths that are Killing Business: The Cure for Death Wish Marketing	658.8 CLA The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace	658.8 CLA Marketing Today: Successes, Failures and Turnarounds	658.8 CLO Marketing Management: A Customer-Oriented Approach	658.8 COH Drucker on Marketing: Lessons from the World's Most Influential Business Thinker	658.8 COH The Practice of Marketing Management: Analysis, Planning and Implementation	Next

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