McQuail's Mass Communication Theory

By:

McQuail, Denis

Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2010Edition: 6th edDescription: 621pISBN:

9788132105794

Subject(s):

Mass Communication

DDC classification:

302.2 MCQ

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	302.2 MCQ (Browse shelf(Opens below))	Available		M0027321

Total holds: 0

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Previous	302.2 HAN Handbook of New Media: Social Shaping and Consequences of ICTs	302.2 HER The Global Media: The New Missionaries of Corporate Capitalism	302.2 HIL Key Themes in Interpersonal Communication	302.2 MCQ McQuail's Mass Communication Theory	302.2 RAY Media and Communication Management	302.2 RED Media Organization Management	302.2 REI Media Rules! Mastering Today's Technology to Connect with and Keep your Audience	Next

PART ONE: PRELIMINARIES Introduction to the Book The Rise of Mass Media PART TWO: THEORIES Concepts and Models for Mass Communication Theory of Media and Society Mass Communication and Culture New Media - New Theory? Normative Theory of Media and Society PART THREE: STRUCTURES Media Structure and Performance: Principles and Accountability Media Economics and Governance Global Mass Communication PART FOUR: ORGANIZATIONS The Media Organization: Pressures and Demands The Production of Media Culture PART FIVE: CONTENT Media Content: Issues, Concepts and Methods of Analysis Media Genres and Texts PART SIX: AUDIENCES Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and Models of Media Effects Social-Cultural Effects News, Public Opinion and Political Communication EPILOGUE The Future of Mass Communication

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