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The New Positioning: The Latest on the World's # 1 Business Strategy
Material type:
TextPublication details: New York McGraw-Hill, Inc. 1996Description: 173pISBN: - 9780071147798
- 659.111 TRO
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 659.111 TRO (Browse shelf(Opens below)) | Available | M01333 |
Total holds: 0
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| 659.111 SCH Essentials of Advertising Strategy | 659.111 SIS Advertising Media Planning | 659.111 STE Truth, Lies and Advertising: The Art of Account Planning | 659.111 TRO The New Positioning: The Latest on the World's # 1 Business Strategy | 659.1115 BRO The Advertiser's Handbook for Budget Determination | 659.1116 BOO Fundamentals of Copy and Layout | 659.115 BRO The Advertising Budget: The Advertiser's Guide to Budget Determination |
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