NICOM 2012 Global Recession to Global Recovery: Epoch Strategies for Marketing, Family Business and Entrepreneurship

Section I: Marketing Management
1. Consumer Behavior toward Real Estate with Special Reference to Raipur Real Estate Market / Abhinav Mudaliar and Gaurav Ahuja
2. Impact of Shopping Experience on Customers’ Repatronage Intention and Influence of Gender / G. Hari Shankar Prasad
3. Insight into Anthropomorphism and its Impact on Consumer Buying Behavior / Kavita Saxena
4. Bollywood vs. Hollywood: A Comparative Analysis of Consumer Preference of Selected Determinants in India / Siddhart Shriram Shimpi, Sunita Nikhil Shah and Irfan Inamdar
5. A Comparative Study of Brand Building Activities of Oil Market Companies in India with their Western Counterparts / Rekha Attri and M. S. Pahwa
6. Counterfeits of Luxury Brands: Study of Predictors of Consumers’ Attitude / Nishith Bhatt, Jayesh D. Patel and Yupal S. Shukla
7. Customer Centricity – The Indian Strategic Context Pre and Post and Post Recession / Anil M. Menghrajani
8. The Effects of Globalization, Global Brand and Rural Marketing Strategies on the Rural Consumer / Neha Patel and Arpita Amarnani
9. Managing Luxury Brand in Turbulent Times / Sidharth Udani and Vinay Gupta
10. Surviving Recession: Lessons from Indian Grocery Buyers / Hemant C. Trivedi, Jasmin Padiya and Chintan Pala
11. Eco-Literacy and Customer Purchase Intention Towards Green Products / Sapna Parashar and Sapna Choraria
12. Social Media-The Final Frontier in Customer Experience Management / Manish Parihar
13. A Study on Customer Satisfaction Regarding Cellular Service Providers in Anand City / Aarti Trivedi, Parimal Chavda and Brijesh Joshi
14. Does Power Distance Affect Marketing Practices? / Preeti Srivastava, Naval Bajpai and Deepak K. Srivastava
15. A Study of Channel Partners Perception for Investor Decision Making – A Case of SBI Mutual Fund / Gagan Katiyar and Simrat Bhangoo
16. Customer Experience Management: A Multi-Dimensional Approach / Kalpna Maheshwari
17. A Review of Marketing and Supply Chain Management Integration through the Lens of the Resource-Based View / Pankaj M. Madhani
18. Retailing in Generic Pharmaceutical Products in India: A Study of B2B Customer Perceptions on Opportunities, Challenges and Strategies for Sustainable Growth / Sandhya Anvekar and Veena Priyadarshini Panicker
19. Customer Experience Management: An Emerging Business Requirement / Snehal Galande
20. Consumer Evaluation of OTC Brand Extension / Devina Upadhyay, Richa Pandit and Priyanka Shah
21. A Study of Service Quality of Government, Semi Government & Private Hospital of Ahmedabad: Application of SERVEQUAL Model / Dhara Chokshi and Indira Datt
22. Typology of Online Shoppers in India with Special Reference to Uttar Pradesh / Shailesh K. Kaushal and Bimal Jaiswal
23. Attribute based Perceptual Mapping of Retail Marts Based on Services Quality and its Impact on Customer’s Satisfaction in Ahmedabad City / Ritesh K. Patel
24. Impact of Internal Relationship Marketing on Employees’ Job Satisfaction and Organizational Commitment in Privet Banking Sector / Anu Gupta, Prashant Barot and Chaitali Shah
25. Motivational Factor towards Purchase of Fabric Brand – An Arvind Mills Case Study / Gagan Katiyar and Ashish Makwana
26. Measuring Retail Services Quality / Devina Upadhyay, Richa Pandit and Priyanka Shah
27. Social Impact of Product Placement Practice in Hindi Movies / Meeta Munshi and Sarla Achuthan
28. Organized Pharma Retailing: Exploring Trends and Customers’ Perceptions (in Gujarat) / Neelima Ruparel
29. Understanding Customer Experience Management in Higher Education / Vimal K. Bhatt

Section II: Entrepreneurship and Family Business Management / Small and Medium Enterprises (SMEs)
30. Building Ambidextrous Organization for Sustainable Growth / Swarup Kumar Dutta and Pragya Bhavsar
31. The Role of Government Incentives in Promoting the Growth of SMEs in Rwanda / M. S. A. Baig and Mutarindwa Sam
32. Supply Chain Orientation of SMEs: Strategies for Sustainable Growth / Kishore Morya and S. Das
33. Selection Criteria for ERP for Small and Medium Enterprise (SME) / Shweta Agarkar and Gayatri Doctor
34. Managerial Competencies, Working Capital Management Practices and Financial Performance of Small and Medium Enterprises (SMEs) in Rwanda; A Survey of Manufacturing SMEs in Kigali / M. S. A. Baig and Mutarindwa Sam
35. A Study on Upcoming Innovative Entrepreneurial Roles in India / Raunak Narayan
36. Limited Liability Partnership (LLPs) in India: Advent of New Business Model for Small Businesses & Professionals / Asit B. Acharya