NICOM 2013 Changing Paradigms in Services Marketing

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Material type: Text

TextPublication details: Ahmedabad Institute of Management, Nirma University 2013Description: 380pISBN:

9789350974100

Subject(s):

Services Marketing

DDC classification:

658.8 CHA

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Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 CHA (Browse shelf(Opens below))	Available		M0028268

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Previous	658.8 CHA Marketing Management: A Finance Emphasis	658.8 CHA Marketing Management: A Finance Emphasis	658.8 CHA New Public Sector Marketing	658.8 CHA NICOM 2013 Changing Paradigms in Services Marketing	658.8 CHA Pharmaceutical Marketing in India	658.8 CHA Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World	658.8 CHA Thorns to Competition	Next

Section I: Developments in Services Marketing
1. Impact of Leadership Behaviour in Accentuating Organizational Citizenship Behaviour and Service Quality / Vijay Kumar Pandey, Yogesh Upadhyay and Shiv Kumar Singh
2. Antecedents of Customer Participation and Customer Citizenship Behaviour / Ashiwini K. Awasthi, Apurva Lagwankar and Mahima Singal
3. The Relationship Marketing Effect on Firm’s Export Performance / Shivangi Singh and Pawan K. Chugan
4. Customer Relationship as a Competitive Edge in Unorganized Retail Sector – A Study of Kirana Stores / Sweta Sanjog Mehta and Prathibha Deshmukh
5. Measuring Corporate Affinity for Self-Service Technologies in Banking Industry / Priyanka Jain and Sugandha Tulsyan
6. Customer Rage Behaviour: A Comprehensive Literature Review / Vineet Kumar
7. Redressal of Insurance Consumers’ Grievances: An Empirical Study in Rajasthan / Dhiraj Jain and Sajid Ali Mithaiwala
8. Marketing of Services in Higher Education / Shrawan Kumar Singh
9. Marketing of Educational Services Services: An Empirical Study of Youth in South-East Orissa / M. Choudhury and P. C. Sahu
10. Tourism Marketing: A Study of ‘Khushboo Gujarat Ki’ Campaign in Gujarat / Shikha Jain
11. Spiritual Marketing in India – Applying 7ps of Services Marketing / Malay R. Patel and Abhishek Kumar Jain

Section II: Retail Marketing
12. A Comprehensive Model of Consumer Self-concepts among Brand Specific and Muli-brand Retail Stores / P. K. Sinha, Hari Govind Mishra and Sarabjot Singh
13. Measuring Emotional Satisfaction in Retailing / Shilpa Bagdare and Rajnish Jain
14. Store Selection in the Emerging Apparel Market / Shahir Bhatt and Amola Bhatt
15. Service Quality Dimensions in Retail Services: An Empirical Study on the Hypermarket Services in the Ahmedabad City / Ritesh K. Patel
16. Tapping the Bottom of Pyramid in Retail Sector: A Study in Delhi-NCR Area / Ahuti Bhargav and Y. P. Singh
17. Impact of Demographic Factors on Retail Marketing / Megha Joshi and Vijay Laxmi Iyengar and Ashutosh Vyas
18. An Analysis of Services Mix for E-Tailing / Sapna Parashar, Nityesh Bhatt and Mayur Gupta
19. Measuring Retail Convenience and its Consequences for Online Shoppers / Rinal Shah
20. E-tailing: Consumers’ Attitude and Expectations towards Online Shopping in Ahmedabad / Kavita Saxena

Section III: Marketing and Operations Management
21. Optimal Sales and Production Plans for Product Innovation in the Presence of Scarcity Effects / Rahul J. Patil and Janat Shah
22. Demand Chain Management: Integrating Marketing and supply Chain Management for Enhancing Customer Value Proposition / Pankaj M. Madhani
23. Demand Chain Management: Applying the Resource Based View of Competitive Advantages / Pankaj M. Madhani
24. Marketing and Operations Management / Aruh Kumar Biswas
25. Transfer of Climate-Friendly Technologies Through the Clean Development Mechanism: An Empirical Study of the Carbon Finance Market / Renuka S. Nifadkar and Anil P. Dongre

Section IV: Marketing Financial Services
26. Mutual Funds Buying Behavior Among Banking Sector Employees / Ira Bapna, Gitanjali Shrivastava and Heena Kothari
27. Variable Interest Grid for Credit Approval System – A Study Based on Customers’ Perspective / P. Baba Gnanakumar , Arun Sriram and Appu
28. Customer Perception of Mobile Banking Services / Timira Shukla, Anita Singh and Vidya Sekhri
29. An Analysis of Investors’ Perceptions for Investing in Capital Markets / Hardik Shah and Frince Thomas
30. Metrics Linking Marketing to Financial Performance: A Study of Selected Banks / Bhautik Alpeshkumar Patel and Raju M. Rathod

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