NICOM 2013 Consumer Behaviour and Emerging Practices in Marketing

Part I: Consumer Behaviour
1. Study of Online Trust and Perceived Risk on Attitude Towards Internet Banking Usage in India / Nirav Halvadia, Vipul Patel and Shekha Patel
2. A Study of Internet Search Behaviour of Engineering Students in Manipal / Sidharth Panigrahi and Vinod Madhavan
3. Impact of Customer’s Impulse Buying Tendency on Frequency of Impulse Buying for Branded Apparels / A. C. Brahmbhatt, Mitesh M. Jayswal and Rachita Jayswal
4. Study on Consumer Perception and Buyer Behaviour: A Case Study of Non-Alcoholic Refreshment Drinks in the Indian Market / Gagan Katiyar and Nistha Trehan
5. An Empirical Study of B School’s Students Buying Behaviour Towards Online Shopping / Nirav R. Joshi and Jaydeep Badiyani
6. Relationship between Customer Attitudes and Buying Behaviour for Ready to Eat (RTE) Product in Jammu Region / Hari Govind Mishra and Surabhi Koul
7. An Assessment of Consumer Sentiments Towards Internet Marketing Practices / Pragya Jaroliya, Deepak Jaroliya and Dharmendra Sharma
8. Customer’s Preference for Fuel Type – A Study of Medium Segment Cars in Ahmedabad City? / Maulik R. Desai and Anjali Gokhru
9. Study of Consumer Perception Towards Mutual Fund Investment in Bangalore Rural / U. Bhojanna, I. G. Srikanth and Abhishek Tiwari
10. Neuro-Marketing and Buyer’s Decision Making Process / Neha Hamilton
11. Perceived Trust Towards Social Networking Sites – An Empirical Study / Dhiraj Jain and Farhat Fatima Sadriwala

Section II: Managing Internal Customers
12. A Relative Study of Employee Attitude Towards Work and Achievement Motivation in view of PPCP in Governance of Higher Education / Saroj Sharma
13. A Comparative Study of Employee Satisfaction in Selected Hospitals of Ahmedabad / Sameer Sudhakar Pingle and Ana Joshi
14. Job Satisfaction: A Tool for Internet Marketing / Anita Singh, Timira Shukla and Vidya Sekhri
15. Identification and Exploration of the Employee Attrition: A Case Analysis at Paradeep Phosphate Limited (PPL) / Subrat Kumar Parida and Sarita Nayak
16. An Inquiry into Employee Engagement and Organizational Practices in the Banking Sector / Amrita Bihani
17. Role of Mentoring and Culture in Strategic Alliances / Debjani R. Dass
18. A Study of Social Media Marketing in Automation B2B Organisations / Anurodhsingh Khanuja and Hima Trivedi

Section III: Marketing to Rural Consumers
19. Creating Virtuous Spirals through Private Sector Partnership in Handicraft Sector / Vaishali Padhiar and Renuka Garg
20. An Empirical Study on Market Potential of Eco-Chulha in Anand and Ghandhinager Region / Bindiya Kunal Soni and Jigna Trivedi
21. An Empirical Study on Rudi Multi Trading Company Limited (RMTACL): An Initiative to Empower Rural Women, Rural Retailing and Customers / Jigna Trivedi and Bindiya Kunal Soni
22. Marketing Chocolates to Rural India / Priya Kumari and Jay Prakash Gopal
23. Lesson for Rural Marketers: An Empirical Investigation of Rural Consumers’ Purchase Pattern of an FMCG Product / Jasmin Padiya and Chintan Pala

Section IV: Societal and Green Marketing
24. Societal Perceptions of Corporate Social Responsibility: An Empirical Study / Sweta Singh and Yogesh Singh
25. Marketing in Unorganised Sector – Special Reference to Women Fish Vendors / Shilpa Bhatt and Shruti Shah
26. Corporate Environmental Responsibility: An Attitudinal and Behavioural Analysis of Indian Consumers / Sweta Singh and R. K. Lodhwal
27. Corporate Social Responsibility: A Green Approach / Gaurav Kartikey and Prerna Jain
28. Measuring Awareness and Preference of Real Estate Developers for Green Buildings over Conventional Building / Chitral Patel and Pawan Kumar Chugan
29. Evolution and Practice of Green Marketing in India / Kalagi Shah and Gurmeet Singh H.
30. Corporate Venture Capital Industry: Issues, Practices and Marketing Strategies / Hetal Jhaveri and Anjali Choksi