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Pioneers of Digital: Success Stories From Leaders in Advertising, Marketing, Search and Social Media by Paul Springer and Mel Carson

By: Springer, Paul.
Contributor(s): Carson, Mel.
Material type: materialTypeLabelBookPublisher: New Delhi Kogan Page India Pvt. Ltd. 2012Description: 224p.ISBN: 9780749466046.Subject(s): Business Economic / E-Commerce / Internet Marketing | Business Economic / Industries / Media & Communications Industries | Business Economic / Marketing / General | Business Economic / Advertising & Promotion | Internet Marketing | Internet Advertising | Social MediaDDC classification: 658.872
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Book Book Institute of Management
General 658.872 SPR (Browse shelf) Available M0029900
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Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry Pioneering places Lessons from pioneers

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